ARC Creators: Tourism players must reinvent themselves to meet demand in post-Covid-19 era

From left: Fiona, Nasir, Eric, Wilson, Abang and Audrey after the official MOU signing ceremony.

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By Nancy Nais

KUCHING, Jan 25: Tourism industry stakeholders must be courageous to reinvent new ways to host tourists and explore new methods in the post-Covid-19 era.

In making the call, ARC Creators Sdn Bhd chief executive officer Fiona Marcus Raja said resilience and innovation are the keys to success.

“In today’s challenging world business events, as we thread the post pandemic new norms, we are faced with rising delegate’s expectations. However, with limited resources, we have to reinvent our methodology.

“Hence, we incorporated ARC Creators, a creation of three established Sarawakian owned professional events and conference organisers namely Borneo International Exhibition Sdn Bhd, Conference People Sdn Bhd and Immense Business Sdn Bhd or better known as Events Horizon,” Fiona said at the Memorandum of Understanding (MOU) between ARC Creators and the Sarawak Tourism Federation, Kuching Chefs Association (KCA) and Borneo Convention Centre Kuching (BCCK) today.

The organisations were represented by BCCK CEO Eric Piggelen, STF president Audrey Wan Ulok and KCA president chef Abang Abdul Rahman.

The MOU is set to stimulate Sarawak’s home grown events and ARC has become the first ‘360 degrees business event strategists, equipped with not just experienced professionals and diverse capabilities but also reimagine the limitless future and possibilities of developing homegrown business events.

Fiona said they believe in the fundamental tenet of ‘right people, right place, right time’ because great things can happen when great individuals come together at the right time.

Meanwhile, in conjunction with the partnership, Sarawak will see two upcoming homegrown events namely The Travel Mart Exchange (TTM Exchange) slated to happen in June and, Engage and Taste Borneo Conference (EAT Borneo Conference) in October this year.

The TTM Exchange will be a marketing platform specially curated to facilitate the gathering of Sarawak’s inbound tourism and hospitality players to meet with international and domestic buyers consisting of outbound tour agents, operators and wholesalers.

Whereas for KSA, this will promote and advance Sarawak’s culinary culture.

Also happening in June will be the Asia Pacific Tourism Expo and Conference (APTEC).

BCCK executive director Tan Sri Wilson Baya Dandot together with principal assistant secretary of Ministry of Tourism, Creative Industry and Performing Arts Nasir Lariwoo witnessed the MOU signing. — DayakDaily