STB taking creative and proactive measures to help boost tourism sector recovery, says chairman

Jong (second left) presenting a certificate of appreciation to STB chairman Dennis (third right) during the media night.

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By Jaythaleela K

MIRI, Dec 21: Sarawak Tourism Board (STB) is determined to help the State’s tourism sector recover as quickly as possible.

In stating this last night, STB chairman Dennis Ngau disclosed the board is working hard towards rebuilding the tourism industry this year, creatively recalibrate its strategies creatively in the tourism industry in line with the Post-Covid-19 Development Strategy 2030.


“As a result, STB has come up with new initiatives, homegrown brands, virtual and hybrid events and hosted global marketing forums this year,” he said.

“All of these were known, shared and enjoyed by many throughout the world. It was made possible through the immense support from all of you, who have been tirelessly working with us to promote Sarawak and entice prospective tourists and reach deeper to our local tourism industry players who are in need of our help through our initiatives such as ‘Sia Sitok’ Sarawak campaigns, Sarawak Tourism Online Ecosystem Fund and Visitor’s Incentive Package,” Dennis asserted.

He said this during a media night gathering with local journalists hosted by STB in Miri.

Also present were Piasau assemblyman Datuk Sebastian Ting Chiew Yew, STB chief executive officer Sharzede Salleh Askor and the Northern Sarawak Journalists Association (NSJA) president Andy Jong Wan Joon.

Dennis also thanked the media for their relentless support in promoting Sarawak to the world.

“It is with your support that the world is constantly being reminded about Sarawak’s bountiful culture, adventure, nature, food and festivals (CANFF) despite the pandemic and I am very sure that Sarawak is on their next-place-to-visit list. We can’t achieve this without your incredible support in our efforts in bolstering Sarawak’s visibility as a destination of choice for ecotourism,” he pointed out.

“Through the media’s impactful images and crafted stories of Sarawak, we are able to turn heads and eyeballs to our beautiful State. With us shifting our focus more to domestic tourism these two years, we have come up with our very own homegrown brands, namely Sia Sitok Sarawak and Sia Sitok Sarawak Accommodation and received overwhelming responses with over 800 tour packages sold and over 8,000 rooms booked.

“Your stories and images positively influenced our local visitors to appreciate and explore their own backyard even more,” Dennis added.

Dennis also revealed that STB has planned an exciting calendar of events for next year with tourism activities founded on the principle of responsible tourism.

“Please look forward to more exciting new Sarawak products to be shared with the world. We have already planned nine Sarawak Product Experience trips next year,” he said.

Sia Sitok Sarawak 3.0 and Sia Sitok Sarawak Accomodation 2.0 will be also launched next year. — DayakDaily