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KUCHING, June 17: Sarawak Metro Sdn Bhd was recently presented with ‘The Most Innovative Brand Award’ in the category of Public Transport Solutions from the World Brands Foundation for the company’s commitment towards innovation in the public transportation sector.
The award was presented to Sarawak Metro chief executive officer (CEO) Mazli Mustaffa by a member of the Board of Governors of The World Brands Foundation, Datuk Ropiaah Raja Abdullah, during the ceremony for The BrandLaureate SMEs BestBrands Awards 2023 held at The Majestic Hotel in Kuala Lumpur.
On hand to witness the award presentation was Sarawak Metro Board director Dato Alice Jawan Empaling, who is also the permanent secretary to the Ministry of Transport Sarawak as well as the foundation’s president Dr KK Johan and the foundation’s CEO, Chew Bee Peng.
According to Mazli, the award was meaningful to Sarawak Metro as it acknowledged the hard work put into planning the Kuching Urban Public Transportation (KUTS) Project towards ensuring the smooth implementation of the project.
“We are proud to have been nominated for the award, but at the same time, we are also humbled at being given the acknowledgement for the opportunity to carry out this noble work to bring a better quality of life for the people of Kuching,” he said in a media release today.
Alice believed that the award would motivate Sarawak Metro to aim for greater heights, especially in transforming public transportation in Sarawak.
“The KUTS Project is just the start of our efforts to transform the public transportation system in Sarawak.
“Through this award, we are also grateful that Sarawak Metro’s commitment to bringing about this transformation is being acknowledged. I am confident it will spur the organisation to achieve even more,” she said.
Commenting on the award, Sarawak Metro chairman Tan Sri Abdul Aziz Husain congratulated the management team of Sarawak Metro for this achievement.
“I am proud of the achievement, and I hope the award will further inspire the whole team at Sarawak Metro to reach greater milestones in the future,” said Aziz, who is also chairman of Sarawak Economic Development Corporation (SEDC).
Sarawak Metro, a wholly owned subsidiary of SEDC, was established in 2018 to develop the KUTS towards transforming the public transport system in Kuching through the adoption of the zero-emission Autonomous Rapid Transit (ART) vehicles and feeder buses, which will be powered by green hydrogen.
Sarawak Metro aims to begin operations of the KUTS in stages, starting in 2025.
The World Brands Foundation, founded in 2005, is a non-profit branding foundation dedicated to developing and actively identifying and nurturing outstanding brands on an international platform.
Apart from Sarawak Metro, i-CATS University College was the other Sarawak-based organisation which received an award during the ceremony that night. — DayakDaily
