Home grown fast food restaurant SugarBun penetrates overseas market

Parliament of Malaysia crest. - file pic

By Adrian Lim

KUALA LUMPUR, Nov 23: Home grown fast food service chain restaurant SugarBun is one of the local franchise brands which has penetrated the overseas market.

Domestic Trade and Consumer Affairs Minister Datuk Seri Alexander Nanta Linggi said there were nine franchisor companies originated from Sarawak which operated 98 outlets nationwide and 83 outlets in Sarawak.

“SugarBun has successfully penetrated the international market through the opening of 11 outlets overseas.

“There are nine outlets in Brunei, one outlet in Australia and one outlet in Bangladesh.

“Besides, there are eight other franchisors from local and international brands that operate 16 outlets in Sarawak,” he said during the question and answer session in Parliament today.

Nanta was replying to questions from Betong MP Datuk Robert Lawson Chuat who asked on the achievement of franchise programme in Sarawak as well as the efforts by the Domestic Trade and Consumer Affairs Ministry (KPDNHEP) to increase the involvement of youth in franchise business.

Nanta added the federal government is providing the Micro Franchise Financing Scheme amounting to RM50,000 to assist youth to venture into the franchise industry.

He disclosed that KPDNHEP has been actively promoting awareness to entrepreneurs and youth to attract them to be involved in franchise business.

Nanta said the franchise industry in Sarawak has created job opportunities to the locals and uplifted the socio-economy of the local community.

He added the ministry foresees more opportunities to grow the franchise business not just in Sarawak but throughout the whole country domestically and abroad. — DayakDaily