KUCHING, May 30: As people come together in Sarawak and Sabah to celebrate diversity and cheer for a bountiful harvest season with the annual Hari Gawai and Pesta Ka’amatan festivals, Heineken Malaysia Berhad (HEINEKEN Malaysia) encourages consumers to enjoy the festive season responsibly.
Roland Bala, Managing Director of HEINEKEN Malaysia, who hails from Sarawak himself shared: “The harvest festival is an excellent time to experience the vibrant traditions, colourful rituals, and exotic delicacies across Sarawak and Sabah. We take this opportunity to wish our consumers a happy festive celebration, and to always enjoy responsibly as they bond with family and friends.”
“As part of HEINEKEN Malaysia’s commitment to advocate responsible consumption, we remind consumers to choose only 100 per cent duty-paid products, where quality is guaranteed.
“Despite the efforts of the authorities, illicit alcohol remains an issue in East Malaysia and is detrimental to both the government’s and industry’s revenue collection. We aim to raise awareness amongst consumers on the issue,” Roland added.
To help consumers recognise duty-paid beers, HEINEKEN Malaysia shared a four-step identification method:
• Step 1: Ensure that Heineken Malaysia Berhad is stated on the can
• Step 2: The product is brewed and packed in Sg Way Brewery, Petaling Jaya, Selangor
• Step 3: The beer can size is 320ml
• Step 4: The barcode starts with 955
Further, to encourage consumers to travel safely on the road during the festive season, HEINEKEN Malaysia is also providing Grab vouchers worth RM10.
Consumers can now party safe without having to drive after an evening of drinks. Just use the Grab promo code DrinkSensibly to to enjoy a RM10 discount on your Grab fare when travelling to and from your favourite party locations.
The DrinkSensibly promo code is available for redemption in Sabah and Sarawak between 4pm to 4am until June 2, 2019.
HEINEKEN Malaysia wishes Sarawakians “Selamat Hari Gawai, Gayu Guru Gerai Nyamai” and Sabahans ‘Kotobian Tadau Tagazo do Ka’amatan’.