Tourism ministry seals strategic partnerships in China, paves way for 2024 cooperation

Dato Sri Tiong King Sing (file photo)

KUCHING, Jan 8: The Ministry of Tourism, Arts, and Culture’s (Motac) recent working visit to China has laid a solid foundation for cooperation in 2024, coinciding with the 50th anniversary of diplomatic relations between Malaysia and China, which also bodes well for Malaysia’s Visit Malaysia Year 2026.

According to a recent statement by Motac minister Dato Sri Tiong King Sing, the minister and his team had the privilege of engaging in 30 meetings and dialogues, deepening collaborations in the industries of tourism, arts, and cultures between Malaysia and China during their 12-day working visit to China from Dec 9 to Dec 20, 2023.

“This visit provided us opportunities to connect with one of the top China’s Online Travel Agents (OTAs), to conduct fruitful meetings, onboarding six major online travel platforms, seven airlines, and 14 leading Chinese outbound tourism companies to help us woo travellers from China.

“Additionally, I had the honour to witness the signing of three strategic cooperation agreements and memorandum, further strengthening bilateral cooperation in tourism, arts, and culture.

“These collaborative achievements not only facilitated short-term gains in tourism and cultural exchange but also laid a solid foundation for cooperation in 2024 aligned with the celebration of the 50th anniversary of the establishment of diplomatic relations between Malaysia and China and even throughout Malaysia’s Visit Malaysia Year 2026,” said Tiong, who is also Bintulu MP.

He revealed the ministry had also secured multiple promotional collaborations with Chinese tourism companies just before the Chinese New Year, bringing new opportunities to the Malaysian tourism market.

“I express my gratitude to the hardworking team for their efforts and look forward to achieving even greater milestone successes in the future,” Tiong added. — DayakDaily