by DayakDaily Team
KUCHING, June 11: Tourism Malaysia kicked off the Visit Malaysia 2026 (VM2026) promotional campaign in Korea through its participation in the 40th Seoul International Travel Fair (SITF 2025) last week.
The Malaysian team enthralled visitors at the Malaysia Pavilion at SITF 2025 (held June 5 to 8) to engaging cultural showcase featuring traditional games, live Teh Tarik demonstrations, Malaysian cuisine, and a Malaysia-themed tourism quiz that attracted enthusiastic participation.
The launch of the campaign marks a key milestone in strengthening Malaysia’s presence in the South Korean market and aligning tourism promotion efforts with the upcoming Visit Malaysia 2026 campaign.
The mission, led by Azmi Abdullah, senior deputy director of the International Promotion Division (Asia/Africa), emphasised the country’s diverse tourism offerings—from lush rainforests and vibrant urban centers to a rich cultural heritage and world-renowned cuisine.
Meanwhile Ambassador of Malaysia to the Republic of Korea Datuk Mohd Zamruni Khalid expressed his confidence in the success of the Visit Malaysia campaign, highlighting the strong and growing cooperation between the Malaysian and South Korean tourism industries.
Together at Tourism Malaysia’s pavilion are key partners including Education Malaysia Global Services, Batik Air, and a Malaysia My Second Home (MM2H) company providing information on studying in Malaysia, air connectivity, and the MM2H programme.
In 2024, Malaysia welcomed 38 million international tourists, generating RM106.78 billion in revenue. South Korea remained a key market, contributing over 550,000 visitors and RM2.9 billion in receipts.
This positive momentum continued into early 2025, with visitor arrivals rising by 21 per cent year-on-year, reaching 13.4 million between January and April.
With a target of 45 million visitor arrivals and RM270 billion in receipts by the end of 2025, Malaysia is strengthening connectivity with South Korea, where eight airlines currently operate 63 weekly direct flights from Incheon and Busan, offering over 15,000 seats.
Tourism Malaysia’s vision is to welcome tourists who stay longer, engage meaningfully with local communities, and contribute positively to both the environment and Malaysia’s economy. – DayakDaily
