MBKS mayor advises beauty professionals to leverage on digital opportunities to stay ahead

Wee (seated centre) in a group photo with graduates from Atalia Prestige Academy.

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KUCHING, Dec 22: Kuching South City Council (MBKS) mayor Dato Wee Hong Seng is urging beauty professionals in the cosmetology industry to get creative and leverage on digital opportunities in order to stay ahead of the market.

There is huge market potential in the beauty industry, he noted, as it is a behemoth that shows no signs of slowing in growth.

“It’s total global sales has increased from USD483 billion in 2020 to USD511 billion in 2021, while it is predicted to exceed USD716 billion by 2025.

“More customers are willing to pay higher prices for higher quality and effective products today as people learn more about sun damage, want to slow down ageing and it is an inherent human desire to be attractive and achieve wellness through self-care.

“The beauty industry, along with many other industries, have been badly affected by Covid-19. But digital technologies and e-commerce have allowed the industry to expand and thrive,” he said in a media release today.

Wee highlighted this when officiating the graduation ceremony of Atalia Prestige Academy last Sunday (Dec 19) at a hotel here.

Atalia Prestige Academy is one of the well-established beauty schools in Kuching which is a certified institution for the National Dual Training System (SLDN) for training in beauty therapy, make-up artistry and nail service.

Congratulating the graduates for their hard work, Wee reminded them that the future is in their hands and they too can contribute to the society and growth in the business sector.

“This is only the beginning of your journey. Have fun. Just do what you love and believe in it, and success will come naturally.

“If you do what you love, you’ll never work a day in your life,” he advised. — DayakDaily