By Karen Bong
KUCHING, Dec 27: Sarawak’s first fashion hub, the Juma’ani Pavilion (JP), will become a must-visit stopover destination for tourists starting next year (2023).
Centexs Commercial general manager Shahren Yusri said they would collaborate with Sarawak Tourism Federation (STF) for this initiative.
“With their network of travel agencies, they will help bring tourists to the JP.
“All the tourist buses will make a stopover here where the visitors will have a chance to not only buy Sarawakian fashion and heritage products but also get a tour of this fashion house equipped with various facilities,” he told DayakDaily in an interview.
Shahren added that JP is also planning to come up with several activities that will allow tourists to gain hands-on experience, such as learning how to make simple handicrafts.
“With interactivity, this will enrich their trip by creating unique and fond memories and instilling knowledge about the local heritage and culture of Sarawak through fashion and textiles.
Managed by Centexs Commercial, JP is a fashion house specialising in designing, producing, and selling customised sustainable heritage products marketed under the Juma’ani by Centexs Heritage Fashion (CHF) brand.
It also serves as an inspiring and creative place for developing ideas, designs, production centres, and creative collaborations with various industry stakeholders, buyers, entrepreneurs, designers, and artisans.
“We also encourage and welcome the public to visit, take a tour and understand our production ecosystem,” Shahren added.
The Juma’ani Pavilion, located at Vista Tunku Petra Jaya in Jalan Gersik here, offers unique or exclusive luxury to ready-to-wear fashion products ranging from wearable accessories to household ware with cultural heritage elements created and produced by Centexs designers, trainers, and Centexs graduates who are highly talented and skilful.
It features Premium and Artisan galleries, a photo studio, spaces for textile and fabric showcases including songket and keringkam and workshop areas equipped with 3D body scanners, fabric printers, and shoe-making machines for local artisans and fashion designers. — DayakDaily