Grab, KPDNHEP launches Minggu Peniaga Kecil campaign

A promotion campaign initiated by Grab called Minggu Peniaga Kecil to support local F&B businesses

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KUCHING, Sept 15: Grab Malaysia (Grab) and the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) officially launched the Minggu Peniaga Kecil campaign today to help small, local food and beverage (F&B) businesses thrive online.

Grab and KPDNHEP in a joint statement said the Minggu Peniaga Kecil campaign is part of the GrabFood Small Business Programme.

The campaign is one of Grab’s key efforts to help small local F&B businesses to adapt to the new normal, which has seen a growing demand for online services.


Speaking about the programme, KPDNHEP Minister Datuk Seri Alexander Nanta Linggi shared that such efforts were in line with the ministry’s goal to help businesses overcome the challenges of the current climate.

“One of the key visions of the Ministry is to ensure a progressive sustainable trade that empowers businesses and benefits consumers.

“With over 98.5 per cent of businesses in Malaysia comprising small and medium enterprises (SMEs), we are encouraged to see platforms like Grab supporting small businesses through technology and various efforts implemented such as the Minggu Peniaga Kecil promotions.

“The success from Grab’s Minggu Peniaga Kecil pilot has been encouraging as it is an additional means to elevate businesses,” shared Nanta.

GrabMalaysia’s managing director Sean Goh added, “When we started GrabFood, we wanted to create a transparent structure that charges based on successful sales, not just clicks or views.

“We hope that this shared-success model would create a conducive platform for all businesses – big or small – to thrive and to grow online.

“With Minggu Peniaga Kecil, we are taking this a step further, by driving additional awareness for the smaller F&B brands.

“Today, we are honored to have the Minister’s support to further elevate the Minggu Peniaga Kecil effort.

“We also look forward to more opportunities to collaborate with the Ministry, and for our community to continue uplifting and supporting more small businesses nationwide,” said Goh.

Meanwhile, Grab and KPDNHEP added that based on the 2021 Food Delivery Industry Overview report, Malaysia recorded the third highest number of new users to online food delivery services in Southeast Asia.

They noted that one of main motivations for new users trying the service was to enjoy exclusive promotions only available for online delivery.

Leveraging on that insight, Grab had earlier piloted the Minggu Peniaga Kecil programme to help drive visibility and discoverability for the small businesses on our platform, using promotions.

In the pilot programme held from May to August 2021, the number of small businesses that have joined the programme grew by five times and saw their revenue increase by more than 30 per cent on average.

In conjunction with Merdeka and Malaysia Day, 10,000 eligible small businesses also received a special Peniaga Kecil Relief rebate for every promotion order they received.

The promotions have also attracted almost 70 per cent of new consumers to try offerings from these small businesses.

Coupled with the revenue increase, this also translates into more earning opportunities for Grab’s delivery-partners.

Thus, Grab and KPDNHEP believed the Minggu Peniaga Kecil promotion in September is expected to benefit almost 39,000 small businesses.

From Sep 24 to 30, Grab users can enjoy 30 per cent off for orders above RM20 when they use the promo code PENIAGAKECIL.

For more information on the GrabFood Small Business Programme and how Grab is supporting merchants, log on to https://www.grab.com/my/merchant-featured-blog/new-initiatives/. — DayakDaily