By Jaythaleela K
MIRI, March 13: Sarawak Tourism Board (STB) and Tourism Malaysia have unveiled a new tourism campaign, “Stay@Miri N Get Rewards”, to boost tourist arrival amid the Covid-19 outbreak.
The campaign, a collaboration with Tourism Malaysia’s Brunei office, aimed to improve tourist arrival from the neighbouring country.
Seven hoteliers in Miri are taking part in the campaign, offering attractive promotional room packages to Bruneian tourists. Under this campaign, rooms are being offered with RM50 rebate per night from today (March 13) until May 31 this year.
“We are hoping this newly launched promotion can help boost Brunei tourists arrival to Sarawak, particularly Miri, amid the Covid-19 outbreak,” Tourism Malaysia (Brunei) director Ibrahim Seddiqi Talib said at the launch here today.
Assistant Minister of Tourism, Arts and Culture Datuk Sebastian Ting Chiew Yew and STB chief executive officer Sharzede Salleh Askor were present.
Ibrahim said for the past 10 years, Brunei remained the top contributor to Malaysia’s tourist arrival, making it among the important market in country’s tourism sector.
“With a target of 30 million tourist arrivals and RM100 billion in tourist receipts for the Visit Malaysia 2020 campaign, we hope to lure more Bruneians by having such campaign like ‘Stay@Miri N Get Rewards,” he continued.
In terms of tourist arrival to Malaysia, Brunei ranked fifth behind China. Top the chart is Singapore, followed by Indonesia and Thailand.
“In 2018, Brunei tourist arrival were 1.38 million or RM3.44 billion (in receipts), and the figure has slightly dropped in 2019 to 1.216 million (tourist arrival),” revealed Ibrahim.
Following the Covid-19 outbreak, since January this year, the arrivals were projected to drop. — DayakDaily