Sarawak F&B products now available at Singapore Food Shows’ E-Shop

(clockwise) MUSC Sarawak laksa paste, Qin Yin Lin bird nest, Rajaborneo honey and KokoRich chocolate malt drink can now be bought from Sarawak Food Shows E-shop.

By Karen Bong

KUCHING, Oct 10: Singaporeans can now shop for authentic Sarawak food and premium products by brands like MUSC Sarawak laksa paste, Rajaborneo honey, Qin Yin Lin bird nest, Kopimas, Lecos, KokoRich and 2bi at Singapore Food Shows (SFS) E-Shop.

These brands made their debut on the Singapore Food Shows E-Shop yesterday (Oct 9) alongside a specifically tailored month-long promotions and marketing campaigns.

Sarawak Trade and Tourism Office Singapore (Statos) and importer of Sarawak agriculture and F&B products in Singapore Bountiful Harvest Pte Ltd have partnered with the veteran Singaporean food and beverage (F&B) exhibition organiser, Singapore Food Shows, to bring Sarawakian brands to Singapore consumers through E-Shop.

Statos chief executive officer (CEO) Chew Chang Guan emphasised that SFS E-Shop was a perfect platform for the launching of Sarawak premium products to Singapore consumers.


“The high visibility that our brands will receive, powerful digital marketing tools, and an expansive audience are only a few of the many reasons we’re excited about the E-Shop.”

“The primary objective has been to generate and grow our export trade to Singapore and beyond. This is in line with Sarawak’s vision to triple domestic exports and to become a net food exporter by 2030,” he said in a publicity release today.

This digital marketing effort, Chew emphasised, was an extension of Sarawak’s digital transformation journey by providing local businesses and brand names the opportunity to enter the global marketplace and to help open up tourism trade.

To help create an impetus for the economy of Sarawak, Statos thus encouraged all potential local exporters and producers of F&B products to reach out to them.

SFS as organiser of the largest and longest running F&B exhibitions in Singapore such as the World Food Fair since 2004, Chew revealed has now moved online to provide for Singapore consumers as well as to feature global F&B brands with safe, secure and easy to use platform amid the current Coronavirus pandemic.

“Working closely with Statos, SFS E-shop is expected to greatly benefit its featured global F&B brands, which include several local Sarawakian brands,” he added.

Sarawakian-owned Bountiful Harvest, which acts as a distributor, took part as one of the major vendors on SFS E-shop.

In addition, Statos will also be hosting lucky draws on the platform to highlight and promote Sarawakian products.

“We want to make sure that the whole island of Singapore is aware of Sarawak’s agriculture and F&B products, which are of good quality and highly sought-after,” he said.

To learn more about Singapore Food Shows’ E-Shop, visit https://singaporefoodshows.com.sg.

To launch a strategic investment or trade initiative between Singapore and Sarawak, please visit https://statos.com.sg/. –DayakDaily