Sarawak elevates legacy as premier business event destination at IMEX Frankfurt for second consecutive year

Snowdan (seated, centre) in a group photo with others at the Sarawak Pavilion at IMEX Frankfurt in Germany on May 14, 2024.

KUCHING, May 15: Sarawak has once again enhanced its position as a premier business event destination at the Worldwide Exhibition for Incentive Travel, Meetings, and Events (IMEX) Frankfurt in Germany, unveiling its Sarawak Pavilion on May 14 for the second year.

For the record, IMEX Frankfurt is where the global meetings, events, and incentive travel industry comes together annually for the largest trade show of its kind in Europe.

“This year is the second year that we are taking on IMEX Frankfurt with a pavilion, and we are very excited to be with you again, with more to offer.


“One year ago, the Premier of Sarawak announced that it was time to establish
Sarawak as the Legacy Capital of Business Events in Malaysia and Borneo. We are very proud of this decision, for Sarawak is being recognised and identified as a business events powerhouse in the Southeast Asian region.

“Our efforts have been centred on driving legacy impact through business events and last year, we launched the Legacy Impact Master Action Plan 2023 to 2025 right here in IMEX,” said Sarawak Minister for Tourism, Creative Industry, and Performing Arts (MTCP) Datuk Snowdan Lawan during his speech at the Sarawak Pavilion yesterday (May 14) at IMEX Frankfurt in Germany.

Snowdan led a Sarawak delegation to the trade show and launched the Sarawak Pavilion yesterday (May 14).

He went on to say that Sarawak wants to create and lead powerful conversations about business events as changemakers.

“Becoming a Legacy Capital is no easy feat, but it is not impossible. Over the next three days, we will discuss the Post Covid-19 Development Strategy 2030, key sectors driving lifelong change, the Legacy Impact of Business Events, the International Journal of Business Events and Legacies, and the unique collaboration between business events and the F&B community.

“We brought the Culinary Heritage and Arts Society Sarawak, UNESCO Creative City Network Kuching, and The Bibber’s Tale to show you the fascinating world of Sarawakian cuisine and culture,” he added.

The event was attended by various dignitaries and officials, including Business Event Sarawak (BESarawak) chief executive officer (CEO) Amelia Roziman, Sarawak Craft Council CEO Suriya Charles Buas, and Malaysia Convention and Exhibition Bureau Board of Directors Dato Sri Dr Irmohizam Ibrahim. — DayakDaily