Ministry wants to extend ‘Rahmah’ initiative to banking, insurance sectors

Datuk Seri Salahuddin Ayub

By Nur Ashikin Louis

KUCHING, Feb 18: The Ministry of Domestic Trade and Cost of Living (KPDN) has plans to extend the ‘Rahmah’ initiative (aimed at helping those in need) to the banking and insurance sectors.

Minister Datuk Seri Salahuddin Ayub said, however, he has yet to engage with industry players.


“Moving forward, I have the intention to meet with them (banking and insurance institutions) and carry out an engagement session.

“Who knows, there would be ‘Rahmah’ packages from the banking and insurance sector to be offered to the people.

“However, at the moment, I have not yet met them. The suggestion to meet them is in the near future,” he told a press conference at Everrise Department Store in Metrocity Matang today.

He further informed that 38 business premises in Sarawak have registered with KPDN to implement the Rahmah Menu initiative — meals priced not more than RM5.

Salahuddin said the public could obtain the names of the premises from the ministry’s portal while the Rahmah mobile app is currently being developed.

“In the meantime, we will try to include the list of premises in the MySales Tracker app,” he added.

At the same time, Salahuddin also sang praises to Sarawak traders who embraced the Rahmah initiative and introduced new products such as Rahmah bread, Rahmah perfume, kuih lapis Rahmah, Rahmah chicken rice, Rahmah Sushi and so on.

Everrise also introduced Rahmah packages, where each box in the form of a hamper contains several sets of goods sold at a discounted price. — DayakDaily