SMA-AZAM workshop to build community awareness on digital economy

Participants made up of JKKK and entrepreneurs during a sharing session in the Randau Digital workshop, themed Community Digital Initiatives, in Lawas last year.

KUCHING, March 16: New digital innovations are transforming everyday business transactions and marketing, opening up new opportunities and creative ways for startups, entrepreneurs or small and medium-sized enterprises (SMEs) to reach out to consumers on both domestic and international fronts.

In line with the Sarawak Government’s intensive efforts to transform Sarawak’s conventional economy to a digital economy, Sarawak Multimedia Authority (SMA) in collaboration with Angkatan Zaman Mansang (AZAM) Sarawak will be holding the second edition of its Community Digital Initiative workshop series on March 19-20 March in Bintulu.

Conducted by representatives from government and private sectors such as SMA, University Malaysia Sarawak (Unimas), and local industry players, the workshop will empower Village Development and Security Committees (JKKK) and entrepreneurs with relevant e-commerce marketing skills and networking that can enable them to mobilise their respective communities to initiate activities that promote and nurture the digital economy.

Fifty participants comprising selected JKKK members and local entrepreneurs from Bintulu Division are expected to attend this one-and-a-half day workshop.

“The main objectives of this workshop are to provide a platform for local community leaders and JKKK to play their role as state development frontliners in motivating and mobilising their communities to be digital-ready.

“To achieve this objective, a representative from SMA will be giving a summary of Sarawak’s digital economy strategy to better facilitate participants’ understanding and implementation of digital initiatives within their communities,” AZAM said in a statement.

Other workshop highlights are knowledge sharing sessions from successful industry players like apparel and accessories entrepreneur Neng Kho Razali, on how to leverage on digital platforms to market original Bornean designs to the international market, and agro-based entrepreneur Heineken Laluan on packaging, shipping, and selling local produce to global markets.

Samalaju assemblyman Majang Renggi is expected to officiate at the closing ceremony.

The first edition of this workshop was held in Lawas last year.

For more information, contact Yaana Singkie (AZAM Sarawak) at 082-411799 or e-mail — DayakDaily