KUCHING, Feb 9: Sarawak Economic Development Corporation (SEDC)’s wholly-owned subsidiary, Hemisphere Corporation Sdn Bhd (Hemisphere) had entered a Memorandum Of Understanding (MoU) with Kemena Global Sdn Bhd (KGSB) to establish cooperation and to explore opportunities for business collaboration in the hotel industry.
During the MoU signing ceremony, Hemisphere was represented by SEDC chairman, Tan Sri Abdul Aziz Husain while KGSB was represented by its managing director Albert Hii Toh Ing.
Also signing as witnesses were SEDC general manager, Abdul Hadi Kadir and KCSB director Charlene Hii.
In his speech, Abdul Aziz highlighted the MoU’s aim is to enable both parties to collaborate in exploring areas for potential business ventures.
Towards this end, the parties have agreed to enter into a strategic partnership that reflects their mutual intentions and to ensure the most viable means of co-ordinating and combining their resources and activities towards the collaboration.
Abdul Aziz also announced that the objective of establishing Hemisphere is for the company to be a full-fledged hotel management company and as a vehicle to expand SEDC’s business operations in the hotel industry, both locally and abroad through its brand recognition, “HEMiSPHERE”.
Meanwhile, KGSB has been a prominent key player in Sarawak’s construction industry.
Its core business is in construction, with the company successfully diversifying into logistics, property investment and development, hospitality and various strategic investments.
KGSB currently owns a total of seven hotels — six in Sarawak and one in Sabah.
In Kuching, HEMiSPHERE presently manages and operates Grand Margherita Hotel, Riverside Majestic Hotel, Riverside Majestic Astana Wing and Damai Beach Resort in Santubong.
The company also owns and operates a digital loyalty mobile application called Insiders Club, which was the first of its kind in Malaysia.
“It is heartening to see both parties had agreed to proceed with the MoU as we move forward in the year 2021 despite facing the challenges due to the outbreak of Covid-19 pandemic,” said Abdul Aziz.
He pointed out that SEDC through its tourism and hospitality division (THD) and Hemisphere remains resolute and resilient in achieving sustainability through strategic partnerships and collaborations with existing valued partners as well as potential suitors.
“We look up to KGSB as one of our strategic partners because the company has been a prominent key player in Sarawak’s construction market segment,” he added.
Abdul Aziz also said SEDC remained optimistic in light of challenges caused by the pandemic which can be overcome if corporate organisations continue to work closely with their strategic partners who share the common goals and objectives of moving forward even during difficult times.
“Thus, all of our strategic partners are important intangible assets to SEDC because their support and contribution are much needed in facilitating the speedy implementations of key projects entrusted to us by the Sarawak government.
“It is very clear to us that our strategic partners are the value-added drivers to SEDC that will keep our organisation moving forward and progressing to higher levels,” Abdul Aziz said. —DayakDaily
