Sarawak mounting aggressive tourism campaigns globally

Abang Johari, flanked by AirAsia director cum Co-Founder Dato Aziz Bakar (on his right) and Minister of Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Rahman Hamzah, cutting the ribbon to launch the Visit Sarawak Year livery. On Abdul Karim’s left is STB chairman Datuk Abdul Wahab Aziz.

By Nigel Edgar

KUCHING, Feb 2: The Sarawak government is going all out to promote the Land of the Hornbills globally as a unique tourist destination.

Chief Minister Datuk Patinggi Abang Johari Tun Openg said the state’s tourism ministry and Sarawak Tourism Board (STB) were focusing on the state’s core attractions, namely culture, adventure, nature, food and festivals.

“We intend to show through our vibrant plane livery and our captivating images within the planes that Sarawak is a destination with an authentic and personal touch, where cultures and traditions are a part of every experience in our state.

“It is to show that when you visit Sarawak, you visit more than a vacation spot. Instead, you enter our homes and you meet our people,” Abang Johari said after launching the AirAsia Visit Sarawak Year 2019 livery at Kuching International Airport today.


He said the AirAsia Visit Sarawak Year livery branding exercise would be featured for at least two years to where AirAsia flies to in the region, including Southern China. The one with the external livery would be flying up to 17 hours a day throughout the region. With an average load factor of 80 per cent, the campaign messages would be seen by at least 50 million passengers annually.

Five AirAsia aircraft would be featuring the Visit Sarawak Year livery, where one is external and the others are internal.

Apart from the aircraft livery, Abang Johari also revealed that the state’s tourism ministry and STB were also working with KLIA and KLIA2 to display billboards and LED displays at the airports’ passenger entrance on screens throughout the arrival halls.

He said these promotions target tourists arriving at the airport as their first entry gateway into Malaysia.

“Our efforts are currently centred around the main objective of creating greater visibility of the destination to amplify our brand and message in the domestic and international markets in order to bring the industry to a greater height and in acting as a catalyst in revitalising the state’s economy,” said Abang Johari. — DayakDaily