Sarawak launches Malaysia and Borneo’s first legacy capital for business events at IMEX Frankfurt

Snowdan (third right) and others in a photo-call following the launch of the Legacy Impact Master Action Plan (Legacy MAP) 2023-2025 at IMEX Frankfurt in Germany today (May 25, 2023).

KUCHING, May 25: Sarawak has launched the Legacy Impact Master Action Plan (Legacy MAP) 2023-2025 at IMEX Frankfurt in Germany today.

According to news report from TravelDailyNews, the three-year plan aims to optimise interaction between corporate events and legacy effect to contribute to Sarawak’s Post-Covid-19 Development Strategy (PCDS) 2030 goals.

“We are wasting no time in establishing Sarawak as the first legacy capital for business events in Malaysia and Borneo. With Indonesia’s new capital city in development, Sarawak is ready to seize any and all opportunities.

“The Legacy MAP is closely aligned with the government’s development policies therefore we are positioning business events as a frontline sector to facilitate strategic collaborations and open a host of economic and social opportunities.

“Legacy impact is Sarawak’s unique value proposition to the world and we believe that this transformative thinking will allow the industry to enjoy greater returns on both objectives and investments,” said Deputy Minister of Tourism, Creative Industry and Performing Arts Datuk Snowdan Lawan as quoted by TravelDailyNews.

Legacy MAP 2023-2025 is developed by Business Events Sarawak (BESarawak) together with Sarawak government and GainingEdge consultancy group, created to support the key outcomes of economic prosperity, social inclusion and environmental sustainability and help business event planners create greater value when designing event programmes.

It also changes the traditional narrative about business events only contributing to Sarawak’s economy via delegate numbers and expenses. Instead, it strengthens the new points that business events can contribute to sectoral growth, community development, environmental sustainability and good governance, including economic impact.

On May 12, Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg said Sarawak is aiming to be the first legacy capital for business events. — DayakDaily