Saradec’s Singapore design fair debut exceeds RM5 million trade enquiry target

Dayang Nena (second right) explains about the furniture design by SayD'Signers to visitors.

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KUCHING, Sept 23: Sarawak Design Centre (Saradec) made an encouraging debut at the inaugural Design Fair Asia (FIND) in Singapore after receiving over RM6,104,150 in trade enquiry on the first day at the design fair yesterday.

According to a media release, the figure exceeded the Sarawak-based company’s expected RM5 million target for the three-day event.

Saradec’s booth, which showcases unique furniture designed by talents from its Sarawak Young Designers (SayD’Signers Sarawak) programme as well as products from its SayD’Signers Sarawak Link and Match (SLIM) incubator programme, attracted more than 500 international buyers consisting mainly of businesses, architects, as well as interior designers looking for furniture designs that are one-of-a-kind.

Saradec team at their booth at FIND, Sands Expo & Convention Centre, Marina Bay Sands, Singapore.

Visitor response has been very encouraging, with comments such as “very unique furniture and designs” and “awesome with high-quality wood.”

A representative from Williams-Sonoma Singapore, a renowned kitchenware retailer and home furnishings commented that the furniture at Saradec’s booth had “amazing designs”.

Many visitors to Saradec’s booth also expressed interest in future collaborations.

Saradec Management Sdn Bhd chief executive officer (CEO) Dayang Nena Abang Bruce was present.

Saradec’s exhibition booth is at B21, Design Fair Asia (FIND), at Sands Expo & Convention Centre, Marina Bay Sands, Singapore. — DayakDaily

Dayang Nena (left) invites visitors to try one of the unique pieces of furniture at Saradec’s booth at FIND, Singapore.