By DayakDaily Team
KUCHING, July 29: A nationwide campaign, Harum Pertiwi, has been launched to promote locally inspired botanical products and fragrances featuring Phalaenopsis bellina, or the Normah Orchid, as part of celebrations for Hari Sarawak, Hari Kebangsaan (Merdeka) and Hari Malaysia.
Organised by BioVerde Technologies Sdn Bhd (BVT), the campaign runs from July 22 until Sept 16, highlighting Sarawak’s rich biodiversity and Malaysia’s natural heritage through a range of bio-based products developed from local resources.
Inspired by the meaning of “Harum Pertiwi” ot “The Fragrance of Our Homeland”, the initiative aims to encourage greater appreciation of Malaysia’s native biodiversity while showcasing how locally developed innovations can transform natural resources into products with commercial value.
Phalaenopsis bellina.
BVT chief executive officer Ts Hazwan Razak said Harum Pertiwi represents a celebration of Sarawak’s biodiversity, communities and innovation in turning nature into products that create value.
“Harum Pertiwi is a celebration of Sarawak’s biodiversity, our communities, and the innovation that transforms nature into products with real value.
“Through NatureSara and TikTok Shop, we are making locally developed biodiversity-based products more accessible to Malaysians while showcasing the richness of Sarawak’s natural heritage.
“As we celebrate Hari Sarawak, Hari Merdeka and Hari Malaysia, we hope this initiative inspires greater appreciation for our biodiversity and the growing role it plays in shaping Sarawak’s bioeconomy,” he said in a media release issued on Tuesday (July 28).
Throughout the campaign period, consumers will be able to explore a curated selection of NatureSara® products, including essential oils, personal care items, room fragrances and gift sets inspired by the scents and botanicals of Borneo.
BVT said selected promotional offers, exclusive bundles and campaign activities will be introduced throughout the celebration period, giving consumers greater access to products rooted in Sarawak’s unique natural heritage.
A key highlight of the campaign is the official expansion of NatureSara® into social commerce with the launch of its TikTok Shop, NatureSara by BVT, which will allow customers nationwide to purchase the products online.
The platform will feature exclusive online promotions, live shopping sessions, product demonstrations and educational content highlighting the benefits and potential of Sarawak’s biodiversity.
As the commercial arm of the Sarawak Biodiversity Council (SBC), BVT is responsible for developing Sarawak’s bio-based industry by transforming scientific research and local natural resources into high-value products that benefit consumers, communities and the wider bioeconomy.
Members of the public can follow NatureSara by BVT on TikTok Shop and BVT’s official social media channels for campaign announcements, exclusive promotions, live sessions and product launches throughout the Harum Pertiwi campaign. — DayakDaily
