By Wilfred Pilo
KUCHING, Oct 1: SB Supplies & Logistics Sdn Bhd, the franchisor of SugarBun and Coca-Cola Malaysia strengthened their partnership with the inking of a Memorandum of Understanding (MoU) making Coca-Cola Malaysia the official soft drink provider for SugarBun and Pezzo East Malaysian outlets.
The MoU was signed by Bottling Investment Group Coca-Cola Malaysia Singapore and Brunei chief executive officer, Barry O’Connell with the SB Supplies & Logistics Sdn Bhd general manager, Raymond Teo at Wisma SugarBun here today.
In his remarks, Teo said that they are very happy to work with Coca-Cola as their official drink supplier for their kiosks, outlets, and Pezzo.
He said right now they have 77 outlets in East and West Malaysia while overall the group has 92 outlets which includes Brunei, and two outlets in Melbourne and Bangladesh.
Teo announced that they are going to open their first outlet in Jakarta, Indonesia, and he hopes to work with Coca-Cola there.
He said the event marked another milestone and special event for SugarBun this year as the beloved fast food franchise celebrates its 40th anniversary.
Teo said he looked forward to the partnership, adding that Coca-Cola being the No.1 carbonated soft drink in the world should gel well with SugarBun.
For O’Connell, the partnership is a momentous occasion, and a big deal for Coca-Cola in Malaysia.
He said that it is not because of the big size of contract but like SugarBun, Coca-Cola is also an integral part of East and West Malaysia as they have been here for 83 years
He said 90 per cent of what Coca-Cola purchases is from the local market and they have invested much of their money in business infrastructure in Malaysia.
O’Connell also highlighted that when they have the opportunity to partner a flagship brand such as SugarBun, it is much more than just a contract.
He said Coca-Cola is excited about the success and growth rate of SugarBun and they hope as partners they can both work together to achieve more.
Coca-Cola commercial director for Singapore and Malaysia Eric Tan Wei Hong, Coca-Cola customer development and Singapore and Malaysia digital transformation director, Wee Li Ying, SB Supplies & Logistics deputy general manager Chin Chee Pin, and SB Supplies & Logistics Head of finance Tracy Tay were also present to witness the MoU signing. — DayakDaily
