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KUCHING, Feb 22: Buy Malaysia Campaign (BMC) or “Kempen Beli Barangan Malaysia” (KBBM) plays an integral role in the recovery of the country’s economy, said Minister of Domestic Trade and Consumer Affairs Datuk Seri Alexander Nanta Linggi.
According to Nanta in a statement today, the campaign aims at promoting local products and encouraging consumers in the country to prioritise on purchasing goods made in Malaysia.
“For this year, the campaign aims to encourage consumers to buy made in Malaysia products, to promote local products, reduce the country’s dependence on imported goods, and to help local SME entrepreneurs to face the less favourable economic growth.
“It is also to raise the public awareness of the quality of Malaysia-made goods and services, which is relatively on par with international standards,” he said in a statement today.
Nanta noted, the implementation of this campaign for this year involves two main approaches, which are the awareness campaign in the mass media (electronic media and print media) and social media, as well as the implementation of the Buy Malaysian Products Campaign through retail sectors.
He said the response from the retail sectors all across Malaysia was very encouraging, which Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) managed to form a strategic partnership with 15 major retailers and three major e-commerce platforms (marketplace) and they have participated in the BMC since it was launched in July 2020.
In supporting this campaign, he continued, the participating retailers will have their internal BMC campaign in their stores nationwide, which include made-in-Malaysia point of purchase advertisement display, tagging and labeling of Malaysia-made products at the shelves.
“Apart from retailers and marketplaces, KPDNHEP also collaborates with retail industry players especially shopping malls across the country, and many major shopping malls nationwide have continued to support these campaigns by offering highly attractive bargains, incentives and rewards for shoppers to help revitalise the retail sector, that were badly affected by the coronavirus pandemic.
“As such, the Ministry has set high sales targets of more than RM2 billion sales value for KBBM in the year 2021, and to complement the implementation of KBBM, KPDNHEP has also organised the “Kempen Jualan Malaysia” (KJM) 2020 simultaneously as one of the comprehensive initiatives to restore and revitalise the retail sector in the country.
“Both KBBM and KJM 2020 initiatives are seen to be able to increase domestic demand, especially to revive the country’s economy which has been affected by the outbreak of the Covid-19 pandemic,” he added.
Nanta also pointed out the objectives of organising these campaigns is to stimulate the growth of the domestic economy by increasing the purchase of local goods while helping the industry to boost the activities of the affected retail sector during the Movement Control Order (MCO) period.
According to him, it is also to restore the confidence of buyers and consumers to go out shopping and increase household spending affected by the implementation of the MCO.
He explained the campaigns were also to promote the use of MySales Tracker online application developed by the Ministry to the industry and consumers to facilitate access to information related to cheap sales activities that are and will be implemented throughout the country.
“The Ministry will continue with these campaigns in 2021 to further continue stimulating the economy and it is expected that these programmes will address the concerns of the business sector as well as consumers by providing avenues to market locally made products at affordable prices,” he said. — DayakDaily