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By DayakDaily Team
KUCHING, Sept 22: Amelia Roziman has made Sarawak proud with her induction as one of the 150 leaders of the Events Industry Council (EIC).
As one of the seven in the world to be inducted by the EIC in 2023, Amelia said it is truly an honour to be the first Malaysian woman to carry this torch for the industry, Sarawak and country.
“As a Bidayuh woman, growing up in a rural village, I understand the adversities and want to provide more opportunities for those from similar backgrounds. Being in the business events industry for 18 years, I am passionate to use business events to drive real transformation in society.
“I hope to inspire more women so they can achieve anything if they put their passion forward, that we are capable of anything and no dream is too big to achieve.
“I owe this to the Sarawak government and Ministry of Tourism, Creative Industry and Performing Arts, industry partners from Sarawak, Malaysia and beyond, my teammates and board of directors at BESarawak, and especially to my friends and family for the years of encouragement and support,” Amelia told DayakDaily.
In 2019, Sarawak became the first destination in Malaysia to take a holistic approach to business events with legacy impact and sustainability initiatives spearheading this transformation in the country.
EIC now recognises the real commitment from BESarawak to position Sarawak as a globally competitive destination through the power of legacy driven business events.
“It is also recognising the Sarawak government’s dedication and support towards the industry which is very important as Sarawak needs them to ensure that the State continually secures national and international meetings and become a regional and global influencer,” said Amelia.
She is a pioneer of the Business Events Sarawak (BESarawak) with over 21 years of branding, marketing and PR experience whose career in the sector began as a sales coordinator.
Within 12 years of joining BESarawak, she now helms the organisation as a CEO.
Coming from the indigenous Bidayuh tribe of Sarawak, she is passionate about developing her homeland and providing opportunities for its communities. This inspired her to lead the business events sector into a new era of purpose and value.
Amelia succeeded in developing and implanting a 5-year advocacy marketing plan called ‘Sarawak 2030’ to the Government sector with a vision of transforming the business events ecosystem entirely.
This advocacy plan won the ICCA Best Marketing Award – Communication Category in 2021.
Amelia has contributed to Sarawak’s total win of 23 awards for destination marketing initiatives and received five professional awards.
Her most recent was in 2021 as the first figure in business events to receive the Ahli Bintang Sarawak (Member of the Order of the Star of Sarawak) medal from His Excellency Governor of Sarawak for her contribution to the business events sector in Sarawak.
This award further cements the government’s recognition of business events as a vital sector for destination development.
The EIC Hall of Leaders award is the premier recognition programme in the meetings, conventions, exhibitions, hospitality and travel industry.
The award recognises outstanding leaders who have shaped the industry. A total of 150 extraordinary leaders have been inducted into the Hall of Leaders representing the industry’s brightest talent and outstanding leadership. — DayakDaily