Alliance Islamic Bank apologises to Ministry for inaccurate Sarawak nutrition statistics in ad content

Kam (second left) presenting a souvenir to Fatimah after a press conference at the Ministry of Women, Family and Community Development on April 2, 2024.

KUCHING, April 3: The Ministry of Women, Family and Community Development (KPWK) has received an apology from Alliance Islamic Bank concerning factual inaccuracies in one of their banking advertisements.

Its minister Dato Sri Fatimah Abdullah pointed out that the bank’s stated facts contradicted statistics from the National Health and Morbidity Survey (NHMS).

“In the advertisement, it was stated as 84 per cent, but if we look at the NHMS data, the indicators used, namely stunting as an indicator for nutrition and wasting for low weight, show a significant differences in percentages.

“We accept their (Alliance Islamic Bank) apology and have agreed to collaborate because we want more people to benefit from the government and corporate bodies,” she said in a news report by TVS.

She made these remarks during a press conference on the bank’s social funding campaign and future collaboration held in the Ministry’s office at Baitul Makmur Building 2, yesterday (April 2).

Meanwhile, the Sarawak Health Department chief of Nutrition Branch (Public Health Division) Bong Mee Wan emphasised that the percentage of children with inadequate nutrition and balanced diets in Sarawak has consistently shown a declining trend in statistics every year.

“Based on NHM survey conducted by the Malaysian Public Health Institute in 2016 and 2022, there is consistency in the percentage of decline.

Also present were Deputy Minister of Women and Childhood Development Datuk Rosey Yunus, newly appointed permanent secretary to the Ministry Datu Felicia Tan Ya Hua, Sarawak Social Welfare Department director Adana Jed, Alliance Bank Malaysia Berhad chief executive officer (CEO) Kellee Kam and Alliance Islamic Bank Berhad CEO Rizal Il-Ehzan Fadil Azim. — DayakDaily