KUCHING, Dec 12: Sarawak Multimedia Authority (SMA) and Angkatan Zaman Mansang Sarawak (AZAM Sarawak) will be holding the second ‘Sarawak Social Media Influencers Development Programme’ workshop on Dec 15, 2019.
According to a press statement, the event will be held at SMA Creative Heritage Innovation Centre (CHIC) as part of a continuous effort to build up Sarawak’s social media influencers.
Themed ‘Influencers with a Cause’, the digital inclusivity programme aims to reach higher value social media content on Sarawak for business and community development, apart from monetising of values shared on social media driven by social media influencers.
About twenty participants made up of local social media influencers, entrepreneurs and youth will be joining this weekend’s workshop with the specific objectives of identifying and recognising local social media influencers, bringing about healthy content from social media influencers and generating digital monetising awareness among Sarawakians, especially the youth.
Participants will gain vital key messages and industry insights from speakers such as Nadeha Kamaludin from Swinburne University of Technology, Kuching and hands-on training by YouTuber Fadhil Mohamad Isa, otherwise known as Cardock.
Through Cardock’s session, hands-on training themed ‘From Zero to Hero’, participants will learn how to build their branding, increase audience engagement and optimise their content through YouTube’s built-in tools and other online business applications for content creators.
A panel session addressing the challenges and opportunities for aspiring social media influencers will also be held with panelists from Universiti Malaysia Sarawak (Unimas), Associate Professor Dr Johari Abdullah, Dean of Computer Science and Information Technology and Kuching-based YouTuber Dalton Yeo.
The session will be moderated by Syed Ashraf, of local traditional/contemporary music band, Meruked.
This weekend’s event is a follow up to the introductory workshop held in October. Amongst others, the first workshop introduced participants to the power of influencer marketing which has made its way to the forefront of today’s business landscapes.
Apart from monetizing, the programme also focuses on nurturing an influencers community that consciously contributes healthy online content that would benefit local communities as well as promote Sarawak as an attractive tourist and business destination.
For more information, contact Nurfadzalina Ali (AZAM Sarawak Communication Officer) or Nur Kartika Kadir (KOBIS Project Admin Officer). — DayakDaily