TVS provides avenue for Swinburne students to unleash potential via PSA videos

One of the PSA videos will highlight Limbang as a local destination in Sarawak.

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KUCHING, June 8: State-owned television station TVS will air Swinburne Sarawak students’ public service announcement (PSA) videos covering selected topics from health to local destinations under the Sarawak Digital Initiative.

Together with Creative Heritage Innovation Centre (CHIC) as the community partner and TVS as the media partner and airing platform, Year 2 students in Multimedia Design at Swinburne University of Technology Sarawak campus (Swinburne Sarawak) had produced PSAs as part of their assignment for Motion Graphic animation contents.

In an effort to create engaging content, these students merged skills and technology to tackle issues and problem solving via awareness videos on their selected topic of interest from health to local destinations.


Lined with heartening storytelling, each PSA is crafted to leave a positive impact on the community that ends with a call to action and also directs viewers to a related website where they can access more info on the subject matter.

The Swinburne students wanted to create awareness on the topic of depression in one of their PSA videos.

Multimedia Design lecturer Samuel Yee expressed gratitude for the opportunity to collaborate with Sarawak Media Group (SMG) who shared industry feedback and insights with students while providing the platform to share their content with a wider audience via TVS.

“The students have certainly learnt a lot from this experience and will continue to grow as motion designers,” he said.

Meanwhile, TVS chief executive officer Suhaimi Sulaiman welcomed the collaboration which would help all parties involved to grow the content industry into a serious player in the South East Asia region.

As a Memorandum of Understanding (MoU) was signed between SMG and Swinburne earlier this year for various collaborations, Sarawakians can expect more results from this joint effort to develop creative content for distribution platforms operated by the company.

Stay tuned to TVS Channel 122 on Astro and MYTV to watch all the PSAs. — DayakDaily