By DayakDaily Team
KUCHING, Dec 13: The Sarawak Tourism Board (STB) in collaboration with AirAsia, have successfully concluded its Sarawak Gateway to Borneo Roadshow in Jakarta and Balikpapan, in a significant step toward fostering cross-border tourism.
According to a press release, the roadshow underscores Sarawak’s strategic positioning as the Gateway to Borneo (GTB)—a launch pad for travellers to explore the entire Borneo Island, including Kalimantan, Sabah, and Brunei.
“Indonesia consistently ranks among Sarawak’s top three source markets for visitor arrivals, making it a vital tourism partner.
“With the increased frequency of AirAsia flights from Jakarta to Kuching—from three times weekly to daily—travel between the two destinations has become more accessible and convenient,” it stated.
Additionally, cross-border connectivity from Kalimantan Barat via land checkpoints further strengthens Sarawak’s accessibility, enabling Indonesian travellers from neighbouring provinces to explore Sarawak by road and vice versa.
This expanded connectivity cements Sarawak’s role as a central hub for Indonesian travellers eager to experience Borneo’s diverse cultural and ecological landscapes.
The roadshow highlighted Sarawak’s appeal as a multi-faceted destination offering authentic cultural experiences, breathtaking nature, and meaningful community interactions.
Representatives from AirAsia, the Association of the Indonesian Tours and Travel Agencies (ASITA), Tourism Malaysia Jakarta, and the Indonesian Travel Agents Association (ASTINDO) collaborated with Sarawak’s tourism, hospitality, and event stakeholders to spotlight its diverse travel offerings.
Key Sarawak partners participating in the roadshow included travel agents and tour operators such as Cat City Holidays, Ping Sing Travel & Tours, and Great Leap Tours.
Hotel representatives from Hemisphere Corporation and Imperial Hotel showcased premium accommodations with thoughtful services tailored to travellers’ comfort and convenience.
Business Events Sarawak also participated, presenting Sarawak’s rising profile as a sought-after meeting, incentives, conferences, and exhibitions (MICE) destination.
“Visitors can explore iconic attractions such as the UNESCO World Heritage Sites of Mulu National Park and the newly designated Niah National Park.
“Additionally, the Sarawak Delta Geopark, recognized as Malaysia’s sixth national geopark in 2022, is on track to achieving UNESCO Global Geopark status by 2026, offering immersive nature-based experiences close to home for Indonesian travellers,” the press release added.
Emerging Muslim-friendly attractions further enhance Sarawak’s appeal with thoughtfully designed amenities, prayer facilities, and culturally enriching experiences tailored for Muslim travellers.
STB’s ASEAN and Domestic Marketing Director Barbara Benjamin Atan reportedly said as close neighbours, Indonesia and Sarawak share a deep cultural bond that transcends borders.
“With daily direct flights, cross-border connectivity, and a shared heritage, Indonesian travellers can easily explore Sarawak’s breathtaking landscapes, unique culture, and warm hospitality in a travel environment that feels familiar yet offers something new and exciting.
“We look forward to building stronger partnerships that create rewarding travel experiences for both destinations,” she emphasised. — DayakDaily
