KUCHING, April 5: The Sarawak Tourism Board’s (STB) tourism and staycation homegrown brand campaigns, Sia Sitok Sarawak (SSS) 3.0 and Sia Sitok Sarawak Accommodation (SSSA) 2.0, have received an overwhelming response from domestic travellers, with both campaigns selling out before their end date of April 30.
To-date, both homegrown campaigns have generated RM3.6 million in total sales, with SSS 3.0 generating more than RM1.8 million in sales with 467 tour packages sold, and SSSA 2.0 generating more than RM1.8 million in sales with 8,295 room nights booked at 47 participating hotels across Sarawak.
According to STB chief executive officer (CEO) Sharzede Salleh Askor in a statement, the latest homegrown campaigns have been well-received by Sarawakians and permanent residents because they were launched at the right time, with interest in uncovering and rediscovering the vast travel gems that exist in their own backyards skyrocketing since SSS and SSSA were first introduced in 2020 and 2021, respectively.
“With SSS 3.0 and SSSA 2.0, we have expanded the number of packages available, giving Sarawakians even more opportunities to discover the uniqueness of the State while also contributing to the State’s tourism economy recovery,” she said.
“Ultimately, Sarawakians will be able to explore and experience the beautiful culture, adventure, and nature within their own state, and become tourism ambassadors for other travellers from all over the world,” Sharzede concluded.
According to the statement, the SSS 3.0 campaign, which launched on March 1, 2022, offered more than 88 packages for tours and activities throughout Sarawak, including daytrips and multi-day trips, while the SSSA 2.0 campaign offered attractive staycation packages at local hotels and resorts, both at discounted prices of up to 50 percent off.
The booking period for both deals began on March 1, 2022, and the travel period is from March 1, 2022 to May 31, 2022.
“Teluk Melano and Tanjung Datu National Parks, Bung Jagoi, Wind Cave, Bako National Park, and the countryside of Bintangor and Sarikei were all among the popular destinations,” STB said.
For more information, visit the STB’s website at https://sarawaktourism.com. — DayakDaily
