By DayakDaily Team
KUCHING, Sept 10: La Promenade Mall is thrilled to announce an exciting collaboration with What About Kuching (WAK) to mark the mall’s third annual celebration of Oktoberfest.
This year’s event promises to be 50 per cent larger, featuring an improved layout, additional seating, and an even wider selection of food and beverages.
Running from Sept 12 to Oct 6, the festival will light up every Thursday to Sunday, with live music performances each night.
In a new twist, La Promenade’s Oktoberfest will extend into the night with after-parties hosted in partnership with top drink vendors, ensuring the fun continues long after the main events.
Returning to the stage are the festival’s most beloved bands, including Mozaik, On Strings, Time Signature, and others.
“This will be our third year performing here at La Promenade’s Oktoberfest, and it’s always a highlight for us, the crowds there just wonderful,” said Dell Lawrence, the lead vocalist of Mozaik.
“The atmosphere, the setup—everything comes together to create an unforgettable experience.”
“The success of live music depends on the environment, from the sound system to the lighting. At La Promenade’s Oktoberfest, it’s more than just a party—it’s a celebration of community,” added Alex Ang, the drummer.
Meanwhile, La Promenade’s event coordinator Stephen Sunny said the upcoming festival’s audio will not opt for the one-size-fits-all approach.
“Every band has unique needs, and we tailor our setup accordingly.
“That’s why we work with skilled audio engineer, Emily Voong, who finetunes the sound quality each night. She and us take pride in delivering an exceptional auditory experience,” he said.
La Promenade’s Oktoberfest, held along the bustling Kuching-Samarahan Expressway, first launched in 2022, shortly after Hock Seng Lee (HSL) established its flagship property development.
The festival was an instant hit, attracting more visitors than available seating on opening night.
“I vividly recall our small team working quickly to get tables and chairs as guests continued to pour in,” reminisced Charles Lee, HSL’s security manager.
“Despite the stress, it was an exhilarating experience. Last year’s event was even bigger, and this year, we’re taking it to the next level.”
For 2024, the festival will feature over two dozen food vendors, and the mall’s newest tenant, Iced Bar, will offer unique cocktails including a series of specially infused gin and tonics.
Car exhibits from Subaru, Proton and more will also feature, as well as promotional showcases from HSL’s property team.
Attendees will also get a sneak peek at “Jigsaw”, HSL’s first condo project, and visitors can join guided tours of the exclusive 200-acre La Promenade gated residences.
Additionally, HSL will unveil new phases of the highly anticipated Vista Industrial Park.
Lee also said HSL’s success lies in creating family-friendly, secure, and meticulously organised events.
“While ‘fun’ is our theme for Oktoberfest, we also prioritise safety, with increased security and an enhanced cleaning team,” he added.
For more information, follow @LaPromenadeMall or #LaPromenadeMall on social media, or visit lapromenademall.com.my. — DayakDaily
