By Karen Bong
KUCHING, Dec 31: Sarawak’s first fashion hub, the Juma’ani Pavilion (JP), will focus on running a small batch production to ensure quality and well-crafted end products in its niche-specific fashion line that reflects Sarawak’s heritage.
Centexs Commercial general manager Shahren Yusri said this would allow JP to have greater quality control as some of the garments require a great degree of technical skills due to their unique and intricate designs.
“JP was established for our fashion students at Centre of Technical Excellence (Centexs) to hone their skills and create fashion items infused with Sarawak’s rich culture, tradition and heritage in its designs.
“With the designs they come up with, the local designers we have engaged as part of the team will pick designs to be produced on a small scale that can be sold in our gallery,” he told DayakDaily in an interview.
Managed by Centexs Commercial, JP is a fashion house specialising in designing, producing, and selling customised sustainable heritage products marketed under the Juma’ani by Centexs Heritage Fashion (CHF) brand.
For mass production of selected clothing designs, Shahren said they would collaborate with manufacturers outside as this approach will not only expand JP and Centexs Commercial network but also benefit and bring opportunities to stakeholders in the industry, including the local communities.
“But of course, after the products are manufactured, they will be sent back to JP for refinement or what we call the finishing touches.
“We want our students to give the end products the last touch as these products will carry the Juma’ani by CHF brand. The products will also go through a quality check by JP’s in-house panel before being sold at our boutique,” he added.
Shahren mentioned that Centexs Commercial, as the marketing arm of Sarawak heritage and digital products and services, will commercialise and run the marketing and promotion of the products.
“In addition, we will also engage several parties to carry our products, so we welcome industry stakeholders to collaborate with us,” he said.
The Juma’ani Pavilion, located at Vista Tunku Petra Jaya in Jalan Gersik here, offers unique or exclusive luxury to ready-to-wear fashion products ranging from wearable accessories to household ware with cultural heritage elements created and produced by Centexs designers, trainers and Centexs graduates who are highly talented and skilful.
It features Premium and Artisan galleries, a photo studio, spaces for textile and fabric showcases including songket and keringkam and workshop areas equipped with a 3D body scanner, fabric printer, and shoe-making machine for local artisans and fashion designers. — DayakDaily
