Follow and subscribe to DayakDaily on Telegram for faster news updates.
KUCHING, April 26: Sarawak’s famous ‘Kolo Mee’ is now available in all 425 7-Eleven stores in Singapore.
‘We love Sarawak Kolo Mee’ is a campaign programme by Sarawak Trade and Tourism Office Singapore (Statos) to create awareness of Sarawak’s signature dishes in Singapore, and it is the turn of the mouthwatering Sarawak Kolo Mee priced at SGD3.90 per packet to stand in the limelight.
Anyone purchasing Kolo Mee from any 7-Eleven branch in the island republic can enter their details online with proof of purchase to stand a chance to win great prizes including a chauffeured Sarawak Food Tour Experience in Singapore to savour signature Sarawak dishes.
The campaign which is effective from April 14 to May 11 guarantees a total of 23 prizes including the 1st, 2nd and 3rd prizes and 20 consolation prizes.
Statos said the campaign will be promoted in all 7-Eleven stores, 7-Eleven and Statos Facebook and Instagram platforms and outdoor advertisements at the Statos Gallery, with the total estimated publicity value of over SDG500,000.
Statos chief executive officer (CEO) Chew Chang Guan said as a self-confessed food junkie, he is especially excited about the opportunity to promote authentic Sarawak food to all Singaporeans.
“We believe that it is our job in Statos to spread the love for our special dishes. It is fantastic that we can now leverage on 7-Eleven’s strong branding to generate more publicity for Sarawak here in Singapore,” he said in a statement today.
The competition entry submission website is at https://statos7eleven.statos.com.sg/ where more information regarding the campaign is available. — DayakDaily