BornOil broadens SugarBun reach

SugarBun logo

KUALA LUMPUR, Oct 15 : Borneo Oil Bhd (BornOil) is expanding its food and beverage business to include the ‘Broasted by SugarBun’ kiosk.

“We recently obtained approval from the Domestic Trade and Consumer Affairs Ministry for our kiosk concept,” said BornOil executive director, Raymond Teo, in a statement today.

“There are many advantages to the kiosk concept which we’re introducing, especially for small-business owners.

“Primarily, the kiosks require less space starting from around 37.1 square metres, which makes it easier to secure locations and reduce set-up costs,” he said.

Overall, franchise ownership for a kiosk is extremely affordable, estimated at below the RM300,000 range.

The small footprint and simplified menu also means that operational overheads are much reduced.

“The areas under consideration include townships in Pahang, Perak and Johor, which will see a big rollout of our new concept kiosks,” Teo said.

The company expects 20 kiosks to open in Sabah, five in Sarawak and 15 in Peninsular Malaysia.

In addition to the kiosks, BornOil is also looking to capitalise on the food truck trend to increase its market reach. The first SugarBun food truck was launched recently in Johor as a pilot project.

The SugarBun parent brand is reaching its 40th year and has been successful, especially in East Malaysia. There are also SugarBun outlets across Brunei, Bangladesh and Australia. — Bernama