By Wilfred Pilo
KUCHING May 10: The role of beauty pageants and events surrounding it can be catalysts in promoting tourism and economic growth, and they should not be underestimated.
In saying this, Deputy Minister of Tourism, Creative Arts and Performing Arts Datuk Snowdan Lawan pointed out that that they also serve as platforms for showcasing the hosting country’s cultural heritage to the world as well as provide opportunities for local businesses to showcase their products and services.
“They could even shape the identity of Sarawak as a culturally vibrant destination and various aspects of Sarawak’s heritage.
“Beauty pageant events bring together people from different backgrounds to celebrate their shared history,” he added.
He said this before launching the Miss International Malaysia Sarawak programme held at Waterfront Hotel here today.
Snowdan pointed the impact of pageants on tourism has been remarkable as they do not only serve as platforms for promoting local attractions but simultaneously showcase the participants’ beauty, talent, and poise.
“Such event fosters cultural exchange among participants and audience members alike, which contributes greatly to enhancing social harmony.
“Miss International Malysia Sarawak shall mark a milestone in paving (the way) towards that,” he said.
Also present were the State Director of Miss International Malaysia Sarawak Dato’ Raymond Jolly and Miss International Malaysia 2022 Giselle Tay. — DayakDaily
