By DayakDaily Team
KUCHING, Nov 5: Sarawak Tourism Board (STB), in collaboration with Royal Brunei Taiwan, presented Sarawak’s distinct travel attractions to Taiwanese audiences at the Taipei International Travel Fair (ITF) 2024, held from November 1–4 at Nangang Exhibition Hall 1.
According to a media release, the event, which drew in nearly 350,000 attendees, highlighted Sarawak’s diverse tourism pillars which aligns with the Taiwanese preference for authentic cultural experiences and nature-focused holidays.
Sarawak’s UNESCO World Heritage sites—Mulu and Niah National Parks—stood out as primary attractions, alongside popular wildlife tours and cultural heritage sites such as Sarawak Cultural Village and longhouse stays.
“Taiwanese visitors also showed keen interest in Sarawak’s culinary offerings, including Sarawak Laksa and Kolo Mee,” said the media release.
During the event, STB emphasised the State’s Culture, Adventure, Nature, Festivals, and Food (CANFF) pillars, which is a well-rounded representation of its natural and cultural riches.
Furthermore, three Taiwanese travel companies introduced exclusive travel packages to Sarawak which garnered significant interest, with Royal Brunei Taiwan further enhancing Sarawak’s appeal by promoting a dual-destination package, allowing Taiwanese tourists to explore both Kuching and Brunei.
“We are thrilled with the positive response from Taiwanese travellers at ITF 2024,” remarked Dylan Redas Noel, STB’s Director of Marketing for North Asia and New Markets.
“Sarawak’s offerings align seamlessly with Taiwan’s market preferences, and we are confident that the enthusiasm generated will increase Taiwanese visitor arrivals.”
Earlier in 2024, a successful B2B session in Taipei and Taichung increased Taiwanese visitor interest, positioning Taiwan as one of Sarawak’s top ten markets.
“With Taiwan’s outbound travel rising, STB is committed to enhancing its regional presence and providing Taiwanese travellers with unforgettable Sarawak experiences,” said the media release.
Taipei International Travel Fair, showcasing 1,500 booths from 111 countries alongside prominent Taiwanese travel agencies, hotels, airlines, and attractions, remains a premier platform for global travel. — DayakDaily
