by DayakDaily Team
KUCHING, May 29: Tourism Malaysia and Agoda have entered into a strategic collaboration via the signing of a two-year Memorandum of Collaboration (MOC) to position Malaysia as a top travel destination in Southeast Asia.
The collaboration also supports the national Visit Malaysia 2026 (VM2026) campaign, and aims to leverage Agoda’s digital expertise to highlight Malaysia’s diverse attractions to a global audience.
According to its press statement, under the newly signed MOC, Tourism Malaysia and Agoda will roll out a series of targeted digital campaigns.
These initiatives will offer travellers comprehensive insights into Malaysia’s rich cultural heritage, natural landscapes, and urban experiences.
By utilising its digital platform and social media channels, Agoda will bring Malaysia’s unique offerings, from its culinary delights to its scenic wonders, to the forefront of international travel.
Tourism Malaysia director-general Datuk Manoharan Periasamy commented, “Embracing digitalisation, we value our partnership with Agoda, a global digital platform, to leverage its industry expertise and innovative travel promotion strategies. Together, we are confident in attracting tourists and achieving our VM2026 objectives.”
Agoda’s country director for Malaysia, Fabian Teja, shared, “This partnership underscores Agoda’s dedication to connecting Malaysia with travellers worldwide through our innovative technology and engaging content.
“We’re excited to collaborate with Tourism Malaysia to showcase the market’s unique attractions, including its lush rainforests and rich cultural heritage.”
The collaboration also supports Tourism Malaysia’s goal of attracting 45 million international visitor arrivals this year.
Agoda will share its vast global travel insights to benefit Tourism Malaysia’s policy planning and bolster existing promotional efforts, focusing on both international and domestic travellers.
Both parties are committed to sharing best practices and insights through joint workshops focusing on traveller behaviour and sustainable tourism development. This collaboration aims to enhance user experiences and help travellers explore Malaysia’s diverse destinations.
The partnership not only highlights Tourism Malaysia and Agoda’s and commitment to making VM2026 a success but also serves as a catalyst for Malaysia’s tourism industry growth.
For great value deals on Malaysia travel, visit Agoda’s website or download Agoda’s mobile app. – DayakDaily
