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By Ling Hui and Karen Bong
KUCHING, Dec 7: Tabung Ekonomi Gagasan Anak Sarawak (Tegas) has won the BrandLaureate Brand of The Year Award 2022 in e-Branding in Enterprise-Digital Innovation Solutions for its Tegas Digital Village (TDV).
Deputy Minister of Natural Resources and Urban Development and Tegas chairman Datu Len Talif Salleh said the award is a sign of recognition of the organisation’s efforts and commitment in empowering startups and social enterprises in Sarawak through the TDV and Tegas Digital Innovation Hub (TDIH) since 2017.
“The Tegas team led by Datuk Snowdan Lawan (Deputy Minister of Creative Industry and Performing Arts) will be flying to Kuala Lumpur right after this event to receive the prestigious award at The BrandLaureate Brand of The Year Award 2022 Gala Dinner at The Majestic Hotel KL tonight,” he said.
Len Talif announced this at a press conference after the Shell LiveWire Sarawak 2022 Awards Ceremony which was officiated at by Premier of Sarawak Datuk Patinggi Tan Sri Abang Johari Tun Openg at TDV today.
The BrandLaureate Award is a prestigious year-end award which honours indomitable brands and their brand achievements throughout the past years.
Themed ‘Your Brand, Your Award’ this year, the most sought after branding award recognises the celebrated internal brand commitment and resilience of leaders and staff despite the many hurdles faced to revitalise the brand, innovate and bounce back stronger as the world transitions into a new normal post-pandemic. — DayakDaily