KUCHING, April 30: The Sarawak Tourism Board (STB) will launch the ‘Global Sia Sitok Vacations’ campaign for non-Sarawakians and foreigners from May 1 to July 16, involving 51 merchants and 147 packages via the EnjoySarawak App.
Organised by the STB in collaboration with the Malaysian Association of Hotels, the Global Sia Sitok Vacations campaign is an expansion of the highly successful ‘Sia Sitok Sarawak’ intra-and inter-region travel campaign introduced in 2020 during the pandemic.
According to STB chief executive officer Sharzede Datu Salleh Askor, the campaign will boost the number of visitors to Sarawak and showcase what the beautiful region has to offer in line with STB’s thematic travel campaign ‘Sarawak… Now More Than Ever’.
“With the success of the previous ‘Sia Sitok Sarawak’ and ‘Sia Sitok Sarawak Accommodation’ campaigns, we target 9,000 visitors during the period, contributing to our effort to welcome three million visitors to Sarawak for 2023,” she said in a statement today.
West Malaysians, Sabahans, and travellers from everywhere around the globe can download and redeem the RM100 e-Voucher from the EnjoySarawak App, available for download on Android and iOS platforms.
The app offers a comprehensive guide to Sarawak’s attractions, accommodations, restaurants, tour operators, healthcare, and spa and wellness operators, making it easier for visitors to plan their trip and maximise their experience.
The Global Sia Sitok Vacations Campaign is an opportunity for participating tourism businesses in Sarawak to attract more visitors to the state and promote their offerings.
Visitors can use a single voucher per transaction, and this campaign aims to drive conversion in arrivals and increase growth in both medium and long-haul markets with continuous presence and visibility.
With the 26th edition of the Rainforest World Music Festival happening at Sarawak Cultural Village from June 23 to 25, music lovers can also take the opportunity to grab travel vouchers and attend the festival to enjoy quality music from an array of international and local performers.
For more information, visit the Sarawak Tourism Board’s website at www.sarawaktourism.com. — DayakDaily
