STB to solidify Sarawak’s reputation as preferred gastronomic destination at Natas Holidays Fair

A file photo of Visit Sarawak Tourism Board’s booth (5H01) at Natas Holidays Fair to discover more about Sarawak.

KUCHING, Aug 12: Sarawak Tourism Board (STB) is set to capitalise on the resurgence of post-pandemic international travels to draw more Singaporean tourists to Sarawak through its participation at the 56th edition of the National Association of Travel Agents Singapore (Natas) Holidays Fair starting today to Aug 14 at Singapore Expo Hall 5.

STB’s presence at the fair provides an opportunity to keep Sarawak top of mind for Singaporean stakeholders while promoting its fascinating backdrop of history and mystery, culture, festivals, food and its variety of unique tourism products.

STB’s deputy chief executive officer for Integrated Marketing Communications Suriya Charles Buas said as there are now signs of recovery in international travels, it is a perfect opportunity for Sarawak and the Singaporean tourism stakeholders to come together to relook at their efforts in boosting Sarawak as a preferred tourism destination choice.

“With food being one of the pillars of Sarawak tourism and our capital city Kuching being the first city in Malaysia to be named ‘Creative City of Gastronomy’ by Unesco, we plan to have a campaign partnership with Singaporean tourism stakeholders intended exclusively for Singaporean foodies to enjoy Sarawak’s gastronomy abundance,” he said in a media release today.

STB is also set to engage with about 20 Natas registered members in a Business Networking Sessions (B2B) to share ideas on current tourism trends in both Sarawak and Singapore; and how STB can help Singapore tourism players build awareness about Sarawak’s products and destinations.

“We will also be meeting up with a group of Singaporean Key Opinion Leaders (KOLs) in our effort to establish a collaborative relationship with them and gain conversions in terms of awareness and interest among the Singaporean public from their posts about Sarawak,” he added.

Singaporean holiday-goers looking for a unique travel getaway are welcomed to visit STB’s booth at Natas Holidays Fair this weekend and enjoy exciting travel deals from participating agencies.

For more information about Sarawak Tourism Board’s website at — DayakDaily