KUCHING, May 19: Sarawak Tourism Board (STB) will promote the 25th anniversary of the highly anticipated Rainforest World Music Festival (RWMF) and Borneo Jazz Festival 2022 in Sabah and West Malaysia starting May 21 until June 5 2022.
STB in a statement today said the the sales tour will commence at Imago KK Times Square, Kota Kinabalu, Sabah on May 21 and 22, followed by a sales booth that will be held concurrently at Mid Valley Megamall, Kuala Lumpur and The Mall Mid Valley Southkey, Johor Bahru on May 27 until 29.
The tour concludes at Gurney Plaza, Penang, with a three day booth in place from June 3 to 5.
Meanwhile, according to STB deputy CEO for Marketing Communication, Research and Private Corporate Relations Suriya Charles Buas, last year’s virtual experience provided invaluable feedback on how they could work towards combining the best of both physical and digital worlds through a hybrid format.
“This year we will strive to bring the best out of both festivals. We are thrilled to present both festivals that will bring the world together with music.
“We are bridging the past with the future and sustaining and reinventing our musical heritage and its traditions for many years to come,” he said.
Suriya also said through both international events, they are building the music tourism ecosystem in Sarawak to elevate the State as a cultural centre, in line with STB’s goals to promote sustainable and responsible tourism.
“Organising the festivals in Sarawak will also bring travellers from all over the world to the Land of the Hornbills, keeping Sarawak at the top of stakeholder’s minds while promoting the rich land of Sarawak against the fascinating backdrop of history and mystery, culture, adventure, nature, festivals and food.
“While rebuilding the tourism industry, it will also stimulate domestic and international travelling for a better tourism future,” he added.
The Rainforest World Music Festival, themed ‘Legendary Rainforest Celebration’ will be held from June 17 to 19, taking on a hybrid format this year with the physical concert being held at Sarawak Cultural Village while viewers can also livestream it from their homes via an online viewing platform.
Visit rwmf.net and jazzborneo.com for more information and to purchase tickets. — DayakDaily
