KUCHING, Sept 28: Sarawak Trade and Tourism Office Singapore (Statos) will be taking seven handpicked Singapore-based travel agents on a travel agent familiarisation tour from Sept 29 to Oct 2, as part of efforts to actively promote Sarawak holiday packages in Singapore.
The group which will be led by two Statos officers comprise representatives from Broadway Travel, Muhibbah Travel, QQ Travel, EU Holidays, Going Places, Neway Travel and Singatour.
Statos said the four-day programme is designed to highlight experiences which directly appeal to the Singapore market, as identified in a recently published Singapore travel market research study.
“With food recognised as one of the main selling-points in Singapore, the programme will include a scrumptious food-trail offering different dining experiences during which participants will sample local delicacies such as Sarawak Laksa, Kolo Mee and Ais Kacang.
“During their stay, participants will also be visiting several must-see attractions including Semenggoh Wildlife Centre, the recently opened Borneo Cultures Museum, Siniawan Night market, and the ever-popular Sarawak Cultural Village,” Statos said in a statement today.
As part of the programme, Sarawak Tourism Board (STB) will also host a business-to-business (B2B) networking session with travel agents from Brunei, Sarawak and Indonesia at Borneo Convetion Centre Kuching (BCCK).
This event aims to enable local outbound agents to connect with potential Singaporean partners to establish joint marketing agreements and work together to increase visitor numbers.
According to Statos chief executive officer (CEO) Chew Chang Guan, since the reopening of borders in April, the number of Singapore visitors arriving in Sarawak remains positive with Singapore among the top 3, sending 12,984 visitors between March and August this year.
“The time is right for us to bring Singapore agents to Sarawak to visit and rediscover everything Kuching has to offer.
“With many exciting new tourism products to showcase, it will certainly give our agents plenty of new ideas to upgrade and add value to their next tour packages,” he added. — DayakDaily