KUCHING, April 29: The Sarawak Trade and Tourism Office Singapore (Statos) is taking advantage of the lull in destination marketing from competitors during the pandemic to build awareness of Sarawak as a tourism destination and create demand to travel as soon as the borders re-open.
According to Statos deputy chief executive officer Putrie Rozana in a press statement today, most Singaporeans are still unfamiliar with Sarawak and many have not yet traveled into the state.
“We believe that once they can travel again, Singaporeans will choose a nearby rather than a long-haul destination. Through continued education and promotion, we want Sarawak to be their number one choice,” she said.
Last month (March), a quirky online campaign titled ‘Where on Earth is Sarawak?’ tested the knowledge of Singapore residents on Sarawak’s geographic location, flight time, tourism products and their understanding of Sarawak culture.
More than 1,000 entries were received and the responses indicate that many Singaporeans still have quite a bit more to learn about Sarawak’s unique attractions.
The campaign, held last month,was supported by the Ministry of Tourism, Arts and Culture Sarawak (MTAC) and Sarawak Tourism Board and conducted in partnership with Easybook.com. — DayakDaily
