By Doreen Ling
KUCHING, Nov 19: Sarawak will launch the world’s first legacy measurement dashboard powered by artificial intelligence (AI) in 2025, says Minister for Tourism, Creative Industry, and Performing Arts Dato Sri Abdul Karim Rahman Hamzah.
“We are currently undertaking a study to improve our economic and legacy impact measurements.
“The study will provide new insights and formulas on the industry’s economic and non-economic contributions,” he said during his ministerial winding-up speech during the Sarawak Legislative Assembly (DUS) sitting here today.
In his speech, he said that for the legacies of business events, 63 out of 97 secured events have a legacy plan and vision, which is above their target of 50 per cent.
On the other hand, he said, 73 out of 122 hosted events are developing their legacy from now until the next three years.
“These events align their long-term plans with Post-Covid-19 Development Strategy (PCDS) 2030 blueprints and the United Nations Sustainable Development Goals,” he said.
For this year, Abdul Karim said, there were more strategic marketing and capacity-building activities invested in to position Sarawak as the legacy capital of business.
“Sarawak exhibited at IMEX Frankfurt, where we collaborated with non-governmental organisations (NGOs) and local small and medium enterprises (SMEs) as our commitment to supporting local and indigenous communities through business events.
“We launched Volume 2 — Issue 2 of the International Journal of Business Events and Legacies and our second year in Frankfurt resulted in 2,000 visitors engaging with our pavilion, compared to 1,300 visitors last year.
“We also exhibited at the EventXpo in Kuala Lumpur, which was the first national business events tradeshow. Our inaugural participation strengthened Sarawak’s position in the peninsular market,” he said.
He also added that the ministry, through Business Events Sarawak (BESarawak), invested in the first Association Impact Masterclass in collaboration with three global industry leaders—the International Congress and Convention Association, Meet-4-Impact, and Gaining Edge.
“As a result, 19 associations and industry leaders from Malaysia became the first certified impact leaders in the world. The shift from tourism to legacy-based events resulted in Sarawak winning the Best Sustainability Initiative for Destination category at the Meetings & Conventions Asia Stella Awards. — DayakDaily
