By Wilfred Pilo
KUCHING, Nov 25: If you need to pay for something without the hassle of using cash, then Boost will be the next best option for those who are adept at using e-wallets.
Boost chief executive officer Christopher Tiffin said they were proud to be part of their own homegrown Malaysia e-Wallet.
“When you see Boost Card, think Malaysia, because that is what we are,” he said at the launching ceremony at Plaza Merdeka here last night. The event also featured the launching of `Timeless Memories of Christmas’.
“Boost has the vision that we try not just to help consumers in Malaysia but also to help those in the South East Asian region adapt to the digital economy.”
Tiffin said Boost was optimistic in partnering with Plaza Merdeka on this matter, starting with the Christmas celebration this year.
Boost, Tiffin explained, is a mobile lifestyle wallet that aimed to revolutionise the way consumers transact on a daily basis by using cutting-edge digital technology.
On the Christmas celebration here, he pointed out that there was certain joy when it comes to celebration, and one of the key differences in Malaysia is its cultural diversity.
“There will be a lot of promotions here for Boost and engagement in sales drives during this Christmas in slightly many different ways, he said.
Among those present were Assistant Principal Secretary (Planning and Development) of the Ministry of Tourism, Arts, Culture, Youth and Sports Desmond Douglas Jerukan, Plaza Merdeka managing director Dato Steve Ng and his wife, Datin Anriza Cordero, and Kuching North City Hall Commissioner Dato Wee Hong Seng. — DayakDaily