By Nur Ashikin Louis
KUCHING, Aug 16: The next Sia Sitok campaign with the theme ‘Discover Sarawak Gems’ for tour packages and accommodation will commence in September this year.
Sarawak Tourism Board (STB) chairman Dennis Ngau said when Sarawak entered the Covid-19 pandemic phase in 2020, the Sia Sitok Sarawak intra-State campaign was launched by the Board exclusively for Sarawakians and Sarawak residents in collaboration with Sarawak Tourism Federation (STF) to boost local travel throughout the State.
The campaign is also part of STB’s stimulus measure to sustain and maintain the tourism ecosystem to support local industry players during the pandemic.
“With the success of Sia Sitok Sarawak Tour packages, STB then had Sia Sitok Sarawak Accommodation.
“This is an extended version of the homegrown Sia Sitok Sarawak brand as part of the STB’s additional measures to boost the accommodation sector, offering special deals for hotels, resorts and other accommodations registered under the Malaysia Association of Hotels (MAH) Sarawak Chapter and Malaysia Budget and Business Hotel Association (MyBHA).
“The Sia Sitok Sarawak Accommodation campaign was a huge success. Through MAH’s travelling platform, a total of 16,655 rooms were booked throughout the campaigns,” he said at the MAH dinner reception held in Hilton Hotel here last night (Aug 15). — DayakDaily