Ministry of Tourism Sarawak to establish platform with Indonesia to promote cross-border tourism

Snowdan (third left) presenting a souvenir to Indonesia's President Jokowi Widodo (right) during a recent visit to INACRAFT 2024 while Wee (second left) and others look on.

By DayakDaily Team

KUCHING, Feb 29: Ministry of Tourism, Creative Industry and Performing Arts (MTCP) Sarawak held a discussion with Indonesia to establish a platform to identify potential products and marketing strategies to promote cross-border tourism.

The ministry in a statement today said the discussion on the matter was held during recent visit by Deputy Minister of Tourism, Creative Industry and Performing Arts Sarawak Datuk Snowdan Lawan, who led a delegation to Indonesia’s largest handicraft exhibition, Jakarta International Handicraft Trade Fair (INACRAFT) 2024.

During the visit, Snowdan met and held a discussion with Indonesia’s Director General for Marketing of Creative Economy on strategies in developing sustainable tourism practices while fostering growth and innovation in the creative industry sector.

The views exchanged included promoting Indonesia’s heritage tourism, particularly cross-border heritage tourism between Kalimantan and Sarawak, and also supporting the development of the creative industry such as arts, crafts, fashion, culinary and heritage.

The dialogue also revolved around establishing platforms to identify potential products, ensuring the production of high-quality goods, and formulating effective marketing strategies to promote the offerings effectively.

Among those present during the visit were Ministry of International Trade, Industry and Investment advisor Dato Sri Mohd Naroden Majais, Kuching South City Council (MBKS) mayor Dato Wee Hong Seng, Sarawak Craft Council manager Suriya Charles and officers from the ministry.

Launched by Indonesia’s President Jokowi Widodo and Minister of Cooperatives and SMEs Teten Masduki, the five-day exhibition is being held from Feb 28 until March 3 at the Jakarta Convention Centre and has attracted about 1,500 craft entrepreneurs. — DayakDaily