Minister emphasises media’s crucial role in spreading Sarawak’s development initiatives

Abdullah Saidol (standing, left) speaking to attendees at the ‘Communication 360’ forum held at the Borneo Convention Centre Kuching (BCCK) in Kuching on March 7, 2024.

By Ashley Sim

KUCHING, March 7: The media plays an important role in disseminating authentic information, particularly the Sarawak government’s new initiatives and efforts to empower and develop the state, said Deputy Minister in the Premier’s Department (Corporate Affairs, Information, and Sarawak Public Communications Unit) Datuk Abdullah Saidol.

According to Abdullah Saidol, all information channelled by the media will help to bridge the information gap, particularly for those living outside of the city who want to stay up-to-date on the Sarawak government’s activities.


“We need media practitioners as mediators to bridge the gap in information and public understanding of the government’s efforts while also knowing what the government does.

“At the same time, the government wants their feedback so that we can achieve quality results,” he said when speaking at the ‘Communication 360’ forum hosted by Isentia and Magical Thinking People held today at the Borneo Convention Centre Kuching (BCCK) here.

The minister further emphasised the importance of the ‘Communication 360’ forum for media practitioners to learn effective strategies in delivering information.

The forum featured four panellists: Isentia commercial director, Fabian Selva; Kuching Division Journalists Association (KDJA) chairman, Ronnie Teo; TVS head of Business Development, Amirin Arsyan; and founder and executive director of ‘Logic and Magic’ Zaidi Awang with moderator Hazel Jasni.

Furthermore, the forum featured the signing of a Memorandum of Agreement (MoA) between the two companies, Isentia and Magical Thinking People, signifying a commitment to share expertise and service expansion in Sarawak.

Among others present were Sarawak Public Communications Unit (UKAS) director Samuel Simon and Invest Sarawak chief executive officer (CEO) Timothy Ong. — DayakDaily