MAGGI’s Jom Masak & Menang cooking contest returns, supporting Sarawak’s indigenous women

Nasi goreng pucuk daun ubi. Photo credit: MAGGI

By DayakDaily Team

KUCHING, May 18: MAGGI returns once more during Gawai Dayak with the ‘Jom Masak & Menang Bersama MAGGI’ cooking contest, and this time they will be giving back to a local non-government organisation (NGOs), the Helping Hands Penan Berhad.

According to MAGGI’s press release, each contest entry will spark a RM0.10 donation to Helping Hands Penan Berhad, weaving a brighter future for women artisans and fueling educational growth within the communities.


Business Executive Offier of MAGGI Malaysia and Singapore, Ivy Tan Link Cheh expressed the brand’s profound connection to the celebrations and the joy of participating in them.

“As with so many of our Malaysian celebrations, food is at the heart of Gawai (Dayak). For many years, MAGGI has been privileged to share in the joy of these festivities, and to uplift the undeserved communities in Sarawak through this campaign,” Ivy said.

In the meantime, Director of Helping Hands Penan Berhad, Violette Tan extended her thanks to MAGGI for their support and partnership.

“MAGGI has shown tremendous generosity and support by not only donating but also purchasing our crafts in bulk,” said Violette.

She added that the funds that were raised from the purchases were directed to the initiatives for sustainable solutions, while MAGGI products continue to offer a cost-effective option that the Penan community relies on for their sustenance.

“Thanks to MAGGI’s assistance, we do more than just prepare meals; we are crafting recipes for empowerment,” she said.

Besides the contest and charitable contributions, MAGGI aims to inspire both novice and professional cooks with a curated collection of recipes inspired by the unique flavours of Sarawak such as the ‘Nasi goreng pucuk daun ubi’, ‘sambal terung Dayak tunu’, and ‘umai udang asam laksa’, hoping to bring a touch of familiarity and warmth to every dining table.

Starting from May 1 to June 30, East Malaysians residing in Sarawak only need to purchase RM8 worth of MAGGI products within a single receipt to stand a chance to win incredible prizes worth over RM150,000 including the brand-new Isuzu D-Max, household electronics, and cash prizes.

Helping Hands Penan Berhad is an NGO dedicated to uplifting indigenous communities and women in need, empowering them with income-generating opportunities through cooking and crafting. — DayakDaily

Contest registration procedure. Photo credit: MAGGI