KK Super Mart founder seeks forgiveness from King, Muslim community amid sock controversy

Sultan Ibrahim (left) and Chai during the audience at Istana Negara in Kuala Lumpur on April 3, 2024. Photo credit: Sultan Ibrahim Sultan Iskandar/Facebook

By DayakDaily Team

KUCHING, April 3: His Majesty Sultan Ibrahim, King of Malaysia, today granted an audience to Datuk Seri Dr Chai Chee Kan, the founder and group executive chairman of KK Supermart and Superstore Sdn Bhd (KK Super Mart), the convenience store chain facing controversy over socks with the word ‘Allah’.

A statement today on Sultan Ibrahim’s official Facebook account revealed that during the 15-minute audience at Istana Negara in Kuala Lumpur, Chai expressed his apologies and sought forgiveness from His Majesty and the Muslim community over the socks issue.


The King highlighted the importance for all parties, including KK Super Mart, to be more cautious over the products they sell, especially imported goods, to avoid similar incidents in the future.

“All parties must be more responsible. ‘Jangan pisang berbuah dua kali’ (Don’t let this incident repeat) and I hope this is the last time I need to address this issue,” His Majesty said.

“Once again, I stress that no party should take advantage of this matter, including inciting the people.

“I don’t want this matter to drag on.”

According to several news reports, on March 26, Chai and his wife, Datin Seri Loh Siew Mui, who is a KK Super Mart director, were charged at the Shah Alam Sessions Court under Section 298 of the Penal Code with deliberate intent to wound the religious feelings of Muslims by displaying the socks on the sales display rack of the super mart. — DayakDaily