KUCHING, July 13: Growing interest in pick-up trucks, defined by the all-new Isuzu D-Max has sparked a new sales record for Isuzu Malaysia.
With 4,237 new registrations recorded from January to June this year, the company has seen a whopping 143 per cent growth over the same period in 2021.
Significantly, the volume in the first half of this year almost matches the 4,601-unit total achieved throughout 2021 and moves the brand up to the third spot in the pick-up truck segment.
The Japanese truck giant triggered a global phenomenon with the all-new Isuzu D-Max redefining the way pick-up trucks look, feel and perform when the third-generation model was introduced recently.
From its hard working Single Cab model to the impressively sophisticated and feature-packed top-of-the-line X-Terrain variant, Isuzu has been able to engineer greater capabilities into these trucks while refining its comfort, safety and driving pleasure.
“Since the introduction of the all-new Isuzu D-Max, we have seen a growing interest in pick-up truck usage, particularly from first-time buyers and upgraders who have been impressed by the way the new D-Max has blurred the lines between a tough and capable pick-up truck and the comfort and sophistication of a family saloon,” said Isuzu Malaysia chief executive officer Shunsuke Okazoe in a statement today.
With its remarkably-flexible engine performance, exemplary fuel efficiency, clockwork reliability and the commanding the lowest road tax in the market, the 1.9-litre Blue Power variants have undoubtedly been the most popular choice among Malaysians, making up close to 80 per cent of the total.
The flagship X-Terrain variant has made tremendous inroads as well, making up 10 per cent of the total volume.
This is a significant achievement for Isuzu considering that it has never had a strong offering in the lifestyle segment all this while, concentrating on dependable workhorses in its earlier iterations.
With the X-Terrain however, Isuzu has entered the segment with guns blazing, packing the model with a host of top-notch safety features, premium comfort, refinement and style that has given customers a tremendously desirable vehicle which ticks all the right boxes.
“The X-Terrain has gained a strong following particularly among urban users. Many have found the vehicle to be the ideal extension of their lifestyle activities offering the ideal balance of space, capability, comfort and safety. With the recent updates made to the X-Terrain including the new colours, welcome light, scuff plates, wireless Qi charger and Around View Monitor, it is even more desirable vehicle that allows owners to do more without boundaries,” added chief operating officer Kenkichi Sogo.
With eight variants to choose from, the Isuzu D-Max range is designed to offer users the ideal vehicle to suit their needs.
Most of the range offer 4×4 capability with a sole 4×2 automatic variant available to provide long-distance travellers and urban users the flexibility and versatility while enjoying lower running costs.