Farmers and entrepreneurs adapt to new normal digital lifestyle via Timogah mobile app

(From left) Heineiken and Azam Sarawak communication officer Hassnal Hakim Junaidi together with Sarawak FM radio host Azam Johari.

KUCHING, Sept 25: The Timogah mobile application was developed to provide platforms for traditional and modern farmers and entrepreneurs to market their products even without physical presence in the market.

Its founder Heineken Laluan emphasised that he was inspired to develop the app considering the high demand for the food delivery services not only among communities in Sarawak but also Sabah and Peninsular Malaysia.

“The application will provide convenience for entrepreneurs especially in retail and food and beverage sectors to market their products in the local market digitally without the need for a physical store or supermarket,” he shared with listeners of the New Normal Digital Chat programme aired on Sarawak FM recently.


Looking at the trend, Heineken said that continuous efforts must be made to educate the targeted groups, especially farmers’ communities in rural areas as well as small businesses and producers of local products, to adapt to the new normal digital lifestyle.

“The method has been proven to simplify their lives especially in this tough period of Movement Control Order (MCO),” he added.

Heineken, who was also the finalist in the Shell LiveWIRE Global Top Ten Innovators Award 2020, pointed out that he aims to educate more entrepreneurs in the use of Timogah to help them in marketing their products and ensuring the sustainability of the local food market.

The New Normal Digital Chat programme was organised by Sarawak Multimedia Authority (SMA) in collaboration with Angkatan Zaman Mansang Sarawak (Azam Sarawak).

The interview will continue in a 15-minute segment in the seventh episode to be aired on Friday at 9.30am on SarawakFM.

More information can be obtained through or its website Azam Sarawak -DayakDaily